CRTO vs WPP: stock comparison and AI forecast
Criteo S.A. (CRTO) and Wpp Plc (WPP) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market
Share
CRTO Criteo S.A.
- Price
- $14.97 -22.2% · 6M
- Market Cap
- $733M
- P/E Ratio
- 6.4x
- Size
- small-cap
- AI Forecast
WPP Wpp Plc
- Market Cap
- $5.91B
- P/E Ratio
- 39.6x
- Size
- mid-cap
- AI Forecast
- NO CURRENT FORECAST
Which one does the AI model favor?
Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.
Key facts
- WPP is 8.1 times larger than CRTO by market capitalization ($5.91B against $733M).
- CRTO trades at 6.4 times trailing earnings, WPP at 39.6 times.
- Both companies share the SEC industry classification Services-Advertising Agencies.
Fundamentals side by side
Trailing twelve months.
Valuation & Market
| Metric | CRTO | WPP |
|---|---|---|
| Market Cap | $733M | $5.91B |
| P/E Ratio | 6.37x | 39.56x |
| P/B Ratio | 0.65x | – |
| EPS | $2.35 | $0.69 |
| Book Value/Share | $23.01 | – |
| Revenue/Share | – | $256.40 |
| FCF/Share | – | $0.92 |
Profitability & Margins
| Metric | CRTO | WPP |
|---|---|---|
| ROIC | 13.5% | – |
| Gross Margin | 43.8% | 15.3% |
| Operating Margin | 6.3% | 5.6% |
| EBT Margin | 6.3% | 3.8% |
| Tax Rate | 28.2% | 51.6% |
Financial Health
| Metric | CRTO | WPP |
|---|---|---|
| Current Ratio | 1.29x | 0.89x |
| D/E Ratio | 0.75x | – |
| Financial Leverage | 1.78x | – |
| Interest Coverage | 15.1x | – |
| Working Capital | $195M | -$2.24B |
Cash Flow
| Metric | CRTO | WPP |
|---|---|---|
| Operating Cash Flow | $366M | $735M |
| Free Cash Flow | – | $201M |
| Capital Spending | – | -$534M |
| OCF Growth YoY | 19.3% | 44.7% |
| FCF Growth YoY | – | 0.0% |
| FCF/Sales | – | 0.4% |
| CapEx/Sales | – | 1.0% |
Operational Efficiency
| Metric | CRTO | WPP |
|---|---|---|
| Receivables Turnover | – | 5.8x |
| Fixed Assets Turnover | – | 58.3x |
| Days Sales Outstanding | – | 63 days |
| Payables Period | – | 137 days |
Income Statement
| Metric | CRTO | WPP |
|---|---|---|
| Total Revenue | – | $55.73B |
| Operating Income | $180M | $3.11B |
| R&D Expense | $364M | – |
| SG&A Expense | $869M | – |
| Cost of Goods Sold | $930M | $47.18B |
Dividend & Shareholder Information
| Metric | CRTO | WPP |
|---|---|---|
| Shares Outstanding | 49M | 217M |
| EPS Growth | -3.7% | -50.0% |
CRTO vs WPP: stock comparison and AI forecast
Which is bigger, CRTO or WPP?
WPP is 8.1 times larger than CRTO by market capitalization ($5.91B against $733M).
Which is cheaper on earnings, CRTO or WPP?
CRTO trades at 6.4 times trailing earnings, WPP at 39.6 times.
Which one does Intratio's AI model rank higher, CRTO or WPP?
Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.
More comparisons
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.