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Stock comparison · Signal date 2026-11-03

MAX vs PRTH: stock comparison and AI forecast

Mediaalpha, Inc. (MAX) and Priority Technology Holdings, Inc. (PRTH) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market

Share
NYSE · Services-Business Services, NEC

MAX Mediaalpha, Inc.

Price
$14.78 +66.3% · 6M
Market Cap
$752M
P/E Ratio
25.1x
Size
small-cap
AI Forecast
Full analysis →
Nasdaq · Services-Business Services, NEC

PRTH Priority Technology Holdings, Inc.

Market Cap
$652M
P/E Ratio
12.0x
Size
small-cap
AI Forecast
Full analysis →
Model output

Which one does the AI model favor?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

MAX · PRTH

Key facts

  • MAX is 1.2 times larger than PRTH by market capitalization ($752M against $652M).
  • PRTH trades at 12.0 times trailing earnings, MAX at 25.1 times.
  • Both companies share the SEC industry classification Services-Business Services, NEC.
Fundamentals

Fundamentals side by side

Trailing twelve months.

Valuation & Market

MetricMAXPRTH
Market Cap$752M$652M
P/E Ratio25.05x11.98x
P/B Ratio14.66x–
EPS$0.59$0.66
Book Value/Share$1.01–
Revenue/Share$25.42$12.13
FCF/Share$1.06$1.26

Profitability & Margins

MetricMAXPRTH
ROA–2.2%
ROIC41.3%13.6%
Gross Margin14.8%39.4%
Operating Margin7.2%13.8%
Net Margin–5.6%
EBT Margin0.7%4.3%
Tax Rate-1278.0%-20.2%

Financial Health

MetricMAXPRTH
Current Ratio1.32x1.10x
D/E Ratio6.87x–
Financial Leverage7.25x–
Interest Coverage10.4x1.6x
Working Capital$47M$152M

Cash Flow

MetricMAXPRTH
Operating Cash Flow$55M$128M
Free Cash Flow$54M$104M
Capital Spending-$980K-$25M
OCF Growth YoY-37.0%81.5%
FCF Growth YoY-37.9%117.4%
FCF/Sales4.2%10.4%
CapEx/Sales0.1%2.5%

Operational Efficiency

MetricMAXPRTH
Asset Turnover3.48x0.40x
Receivables Turnover7.8x10.8x
Fixed Assets Turnover–16.1x
Days Sales Outstanding47 days34 days
Payables Period40 days35 days

Income Statement

MetricMAXPRTH
Total Revenue$1.29B$1.00B
Operating Income$94M$138M
Net Income–$56M
R&D Expense$23M–
SG&A Expense$169M$70M
Cost of Goods Sold$1.10B$607M

Dividend & Shareholder Information

MetricMAXPRTH
Shares Outstanding51M82M
Net Income Growth–-7.6%
EPS Growth47.5%1000.0%
FAQ

MAX vs PRTH: stock comparison and AI forecast

Which is bigger, MAX or PRTH?

MAX is 1.2 times larger than PRTH by market capitalization ($752M against $652M).

Which is cheaper on earnings, MAX or PRTH?

PRTH trades at 12.0 times trailing earnings, MAX at 25.1 times.

Which one does Intratio's AI model rank higher, MAX or PRTH?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

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This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.