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Stock comparison · Signal date 2026-11-03

SMPL vs VITL: stock comparison and AI forecast

Simply Good Foods Co (SMPL) and Vital Farms, Inc. (VITL) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market

Share
Nasdaq · Food and Kindred Products

SMPL Simply Good Foods Co

Market Cap
$1.10B
P/E Ratio
–
Size
small-cap
AI Forecast
Full analysis →
Nasdaq · Food and Kindred Products

VITL Vital Farms, Inc.

Market Cap
$399M
P/E Ratio
25.8x
Size
small-cap
AI Forecast
NO CURRENT FORECAST
Full analysis →
Model output

Which one does the AI model favor?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

SMPL · VITL

Key facts

  • SMPL is 2.8 times larger than VITL by market capitalization ($1.10B against $399M).
  • VITL carries 0.77 times debt per unit of equity, against 0.40 times for SMPL.
  • Both companies share the SEC industry classification Food and Kindred Products.
Fundamentals

Fundamentals side by side

Trailing twelve months.

Valuation & Market

MetricSMPLVITL
Market Cap$1.10B$399M
P/E Ratio–25.81x
P/B Ratio0.76x1.41x
EPS$-1.69$0.36
Book Value/Share$16.42$6.61
Revenue/Share$15.33$17.83
FCF/Share$1.77$-2.94

Profitability & Margins

MetricSMPLVITL
ROE-10.7%–
ROA-7.7%–
ROIC-9.2%0.1%
Gross Margin32.6%28.1%
Operating Margin-13.2%0.0%
Net Margin-11.5%–
EBT Margin-14.6%0.2%
Tax Rate21.3%91.0%

Financial Health

MetricSMPLVITL
Current Ratio5.57x1.10x
Quick Ratio3.87x0.60x
D/E Ratio0.40x0.77x
Financial Leverage1.40x1.77x
Interest Coverage8.4x–
Working Capital$356M$15M

Cash Flow

MetricSMPLVITL
Operating Cash Flow$181M-$17M
Free Cash Flow$157M-$126M
Capital Spending-$24M-$109M
OCF Growth YoY1.4%-157.1%
FCF Growth YoY-0.6%–
FCF/Sales11.6%-16.5%
CapEx/Sales1.8%14.3%

Operational Efficiency

MetricSMPLVITL
Asset Turnover0.67x1.53x
Receivables Turnover9.9x15.1x
Inventory Turnover6.9x7.5x
Fixed Assets Turnover25.8x4.0x
Days Sales Outstanding37 days24 days
Days Inventory53 days49 days
Payables Period18 days37 days
Cash Conversion Cycle72 days36 days

Income Statement

MetricSMPLVITL
Total Revenue$1.36B$766M
Operating Income-$180M$330K
Net Income-$156M–
SG&A Expense$308M$173M
Cost of Goods Sold$914M$550M

Dividend & Shareholder Information

MetricSMPLVITL
Shares Outstanding88M43M
Net Income Growth-250.5%–
EPS Growth-265.7%-69.5%
FAQ

SMPL vs VITL: stock comparison and AI forecast

Which is bigger, SMPL or VITL?

SMPL is 2.8 times larger than VITL by market capitalization ($1.10B against $399M).

Which one does Intratio's AI model rank higher, SMPL or VITL?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

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This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.