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Apple Inc. (AAPL) Stock Forecast


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Aug. 14, 2025


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About the Company

Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with US$391.04 billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leaving to form NeXT, and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-powered PC clones. In 1997, Apple was weeks away from bankruptcy. To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac, iPod, iPhone, and iPad devices to critical acclaim as well as the iTunes Store, launching the "Think different" advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook. Apple's product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch, Mac, and Apple TV; operating systems such as iOS, iPadOS, and macOS; and various software and services including Apple Pay, iCloud, and multimedia streaming services like Apple Music and Apple TV+. Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization, and, as of 2023, is the largest manufacturing company by revenue, the fourth-largest personal computer vendor by unit sales, the largest vendor of tablet computers, and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in 2018, and, as of December 2024, is valued at just over $3.74 trillion. Apple is the largest company on the Nasdaq, where it trades under the ticker symbol "AAPL". Apple has received criticism regarding its contractors' labor practices, its relationship with trade unions, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty.

Sector

Technology

Industry

Electronic Computers

Employees

164000

Exchange

Nasdaq

$409B

Total Revenue

164K

Employees

$3504B

Market Capitalization

35.29

Price/Earning ratio

Fundamental Data and Insider Transactions (Quarterly data) Full Screen

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Latest News on Apple Inc.

Apple Cinemas denies infringing on Apple Inc.'s trademark

on MSN ago, source: None

"Apple Cinemas is a long-established independent theater chain with no connection to Apple Inc.," the movie theater chain ...

Elon Musk to sue Apple over ChatGPT’s App Store ranking

2d ago, source: None

Elon Musk has announced plans to sue Apple Inc. over the fact that the iOS version of ChatGPT is the top-ranked app in the ...

PRIMECAP Management Co Reduces Stake in Apple Inc

1d ago, source: None

PRIMECAP Management Co, managed by Theofanis Kolokotrones, recently executed a significant transaction involving Apple Inc ...

Apple (AAPL) Upgrading Siri with AI-Powered Apple Intent

on MSN ago, source: None

App Intents will enable people to use their voice to instruct Siri to perform complex operations, such as finding a specific ...

Apple Cinemas defends name following trademark lawsuit

2d ago, source: None

Apple Cinemas emphasized it is a “longstanding” independent theater chain with branding that has no connection to the tech ...

Apple’s $600 Billion Bet on America Hasn’t Moved the Needle for Wall Street

7d ago, source: None

Apple has now committed more capital to US manufacturing than any other company this year. With its latest announcement at ...

Apple ramps up its $500B investment by $100B

7d ago, source: KHOU

Apple announces an additional $100 billion investment to boost U.S. manufacturing, with new projects in Houston and Austin. HOUSTON — Apple Inc. (Nasdaq: AAPL) is tacking $100 billion of new ...

North Texas to see 'stunning' slice of Apple's $600 billion US investment, expert says

6d ago, source: None

MP Materials, Coherent, Texas Instruments and GlobalWafers are North Texas companies poised to benefit mightily from Apple's ...

Apple Posts Better-Than-Expected Earnings as Services Revenue Hits Record High

on MSN ago, source: None

Apple reported quarterly earnings that topped analysts’ expectations, as its services revenue hit a record high.

The Core Guide to Apple Inc. - Nasdaq

9y ago, source: Nasdaq

When people think Apple Inc. ( AAPL ), they primarily associate the multinational, Silicon Valley-based corporation with iPods, MacBook Pros, iTunes,.

Apple sees bigger supply problems after strong start to year

3y ago, source: Reuters

Apple Inc on Thursday forecast bigger problems as COVID-19 lockdowns snarl production and demand in China, the war in Ukraine dents sales and growth slows in services, which the iPhone maker sees ...

Apple readies AI-driven robots, smarter Siri, and home devices in major product expansion

19h ago, source: None

Bloomberg said Apple’s home expansion will also include battery-powered security cameras, code-named J450, equipped with ...

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