About the Company
Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; operating systems include iOS, iPadOS, and macOS; and software applications and services include iTunes, iCloud, Apple Music, and Apple TV+. For most of 2011 to 2024, Apple became the world's largest company by market capitalization until Microsoft assumed the position in January 2024. In 2022, Apple was the largest technology company by revenue, with US$394.3 billion. As of 2023, Apple was the fourth-largest personal computer vendor by unit sales, the largest manufacturing company by revenue, and the largest vendor of mobile phones in the world. It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, the company's internal problems included the high cost of its products and power struggles between executives. That year Jobs left Apple to form NeXT, Inc., and Wozniak withdrew to other ventures. The market for personal computers expanded and evolved throughout the 1990s, and Apple lost considerable market share to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-powered PC clones. In 1997, Apple was weeks away from bankruptcy. To resolve its failed operating system strategy and entice Jobs's return, it bought NeXT. Over the next decade, Jobs guided Apple back to profitability through several tactics including introducing the iMac, iPod, iPhone, and iPad to critical acclaim, launching the "Think different" campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden its product portfolio. Jobs resigned in 2011 for health reasons, and died two months later. He was succeeded as CEO by Tim Cook. Apple has received criticism regarding its contractors' labor practices, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, it has a large following and a high level of brand loyalty. It has been consistently ranked as one of the world's most valuable brands. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022. In June 2023, it was valued at just over $3 trillion.
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Latest $AAPL News
Apple Inc. stock outperforms competitors on strong trading day
Shares of Apple Inc. inched 0.51% higher to $169.89 Thursday, on what proved to be an all-around dismal trading session for ...
Microsoft and Apple are safer bets than the U.S. government? Bond investors seem to think so.
Getting paid for the risks one takes is a rule of thumb for investing. Unless, however, the company is Microsoft Corp. or ...
Apple losing crown of top phone maker ripples through supply chain
Apple Inc. lost its title as the world’s largest smartphone maker in the first quarter, and the decline in shipments bodes ...
DR Congo presses Apple over minerals supply chain, lawyers say
Democratic Republic of Congo is pushing Apple Inc for information about its supply chain over concerns it may be tainted with ...
Apple In Trouble? Tim Cook Reportedly Cuts Vision Pro Shipment Forecasts By Up To 50%, Analyst Says Demand Has 'Fallen Sharply'
Apple has cut its Vision Pro shipments by nearly half due to a significant drop in demand, according to analyst Ming-Chi Kuo.
Apple’s Lead Marketer for New Vision Pro Headset Retires
Apple Inc.’s senior director leading product-marketing efforts for the new Vision Pro headset retired following the recent ...
Jim Cramer Sees Apple's Vision Pro As A Game-Changer For Industrial Sector: '$3,500 Price Tag Is Way Too Cheap'
Apple's Vision Pro, despite a reduced sales forecast, has caught the attention of Jim Cramer, who believes the product could ...
Apple Chipmaker TSMC Unveils Advanced 1.6nm Process to Be Used for 2026 Chips
Apple traditionally gets the first crack at any new, state-of-the-art chip fabrication technologies from the chip maker.
Mark Zuckerberg Shades Apple Vision Pro Once Again, Calls It 'Fashionable AI Glasses Without A Display'
Meta Platforms Inc. CEO Mark Zuckerberg has seemingly taken a dig at Apple Vision Pro once again, saying AI glasses are the ...
DR Congo Questions Apple on Whether Its Mineral Supply Chain Benefited Armed Groups
The Democratic Republic of Congo (DRC) has questioned Apple Inc. over concerns that its mineral supply chain may be linked to ...
Apple researchers open-source OpenELM language model series
Apple’s OpenELM series comprises four models with varying capabilities. The smallest model features 270 million parameters, ...
Apple rejects latest Spotify EU iOS app
Apple rejected the newest version of Spotify's iOS app with in-app pricing information for users in the European Union.
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