About the Company
Fitbit is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021. The Fitbit brand name was originally owned by Fitbit, Inc., founded by James Park and Eric Freidman. The company was acquired by Google in January 2021 and was absorbed into the company's hardware division.In 2019, Fitbit was the fifth largest wearable technology company in shipments. The company has sold more than 120 million devices and has 29 million users in over 100 countries.
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Latest $FIT News
Fitbit is losing its identity under Google, one name change at a time
In the last year or two, though, Google has switched gears and gripped the steering wheel more firmly than ever. While ...
Fitbit watches to get a free upgrade, but it might not be for you
Fitbit watches will lose the ability to download third-party apps and watch faces from June, but only in the EU. That's ...
Your Fitbit may soon get an AI-based health chatbot – what you need to know
Google plans to bring an AI-powered natural language chatbot to Fitbit devices later this year, to help users better ...
Fitbit is making a change that users may not like
Google and Fitbit said that they are partnering to build a Personal Health Large Language Model (LLM) that will help users ...
Google just changed Fitbit smartwatches in a big way, and you're not going to like it (Update)
Google announced it will remove third-party apps and clock faces from the Fitbit app gallery for users in the EU.
Google Issues Warning For Fitbit Users
Google has announced Fitbit users in Europe will soon find third-party apps and watch faces are removed from their Fitbit ...
Fitbit smartwatches to lose third-party app support in Europe
Google will remove the ability for Fitbit users in Europe to download and install third-party apps and watch faces.
Google reshapes Fitbit in its image as users allege “planned obsolescence”
As is becoming common practice with consumer tech announcements, Google's latest announcements about Fitbit seemed to be ...
Best Fitbit deals in March 2024
Fitbit deals are everywhere this month. Whether you're at the gym or working out from home, a good deal on one of the best Fitbits can help you track and achieve your activity. Short on time?
Google axes 'Fitbit by Google' for new, more on-point branding
Google is killing the "Fitbit by Google" branding in favor of just "Google Fitbit." The company is also axing the dotted ...
Google is killing third-party Fitbit apps and watch faces in the EU
Google has announced it will end third-party Fitbit app and watch face support in the EU by June 2024 in response to new ...
Your Fitbit app is getting a big AI upgrade later this year
The Fitbit app is getting an AI upgrade later this year — including a chatbot to help you better understand your health data.
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