Fitbit, Inc. (New York Stock Exchange:FIT)

About the company

Fitbit, Inc. engages in the development of wearable device which tracks data of an individual's health. Its products include smartwatches, trackers, smart scales, and accessories. The company was founded by Eric N. Friedman and James Park in March 2007 and is headquartered in San Francisco, CA.


Consumer Durables


Other Consumer Specialties




James Park


New York Stock Exchange



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Industry peers

Name Ticker Market capitalization (in USD Million) Revenues (in USD Million) Price/Book Price/Earning Net margin (in %)
MSA Safety, Inc. MSA 4349.67 1417.00 6.11 27.88 11.05
Fitbit, Inc. FIT 1791.03 1351.00 3.49 -7.83 -16.35
Movado Group, Inc. MOV 232.30 624.00 0.63 -2.10 -17.82
Aspen Group, Inc. ASPU 207.46 45.00 4.94 -27.74 -14.61
Fossil Group, Inc. FOSL 200.00 2143.00 0.49 -1.61 -5.87
Tandy Leather Factory, Inc. TLF 27.99 84.00 0.47 18.29 1.87
Charles & Colvard Ltd. CTHR 19.17 32.00 0.49 -3.94 -15.36
Forward Industries, Inc. FORD 13.30 35.00 2.02 -3.69 -9.60
Forward Industries, Inc. FORD 13.00 35.00 1.97 -3.61 -9.60
Kingold Jewelry, Inc. KGJI 5.72 2066.00 0.01 1.27 0.22

Latest insider transactions

Date Role Name Transaction Quantity Quantity Owned After

Google Could Escape EU Antitrust Probe With A Promise Not To Use Fitbit Data For Ads

2d ago, source: YAHOO!

Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) subsidiary Google LLC may be able to ward off an antitrust investigation by the ...

U.S., EU advocacy groups warn against Google's purchase of Fitbit

11d ago, source: Reuters

Twenty advocacy groups from the United States, Europe, Latin America and elsewhere signed a statement Wednesday urging ...

Fitbit looking to add a new stress resilience feature

2h ago, source:

Fitbit is looking to add a new stress resilience feature. This will likely come as a software update at some point in the ...

Google’s Fitbit Deal Needs Close Scrutiny, Privacy Groups Warn

11d ago, source: Bloomberg on

The takeover of fitness tracker Fitbit Inc. by Alphabet Inc.’s Google should get close scrutiny from global regulators ...

Fitbit: Antitrust Review Update

Opinion ago, source: Seeking Alpha

Google's buyout of Fitbit for $7.35 per share has been pending since November 2019. Australia's antitrust authorities will ...

Fed Circuit gives Fitbit another shot at nixing biometrics patent

4d ago, source: Reuters

The U.S. Court of Appeals for the Federal Circuit on Wednesday gave fitness wearable maker Fitbit Inc another chance to invalidate a patent on motion tracking technology it was accused of infringing ...

What You Need to Know About Fitbit

3d ago, source: Nasdaq

Fitbit (NYSE: FIT) is a household name in the fitness market thanks to its simple but effective exercise-activity trackers.

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