Fitbit Inc (NEW YORK STOCK EXCHANGE, INC.:FIT)

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About the company

Fitbit, Inc. is an American consumer electronics and fitness company headquartered in San Francisco, California. Its production range includes activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. Before October 2007, the company was previously named Healthy Metrics Research, Inc. While these devices appear to increase physical activities, there is little evidence that they improve health outcomes. In 2019, Google announced its intention to buy Fitbit for $2.1 billion. The transaction was completed in January 2021 following regulatory approvals in the United States and Europe.According to an IDC report published on March 10, 2020, Fitbit is considered the fifth largest wearable company in shipments as of 2019 with a 14.8% over year growth, behind Xiaomi and Apple. Fitbit reports to have sold more than 100 million devices and have 28 million users.

Sector

Manufacturing

Industry

Electronic Computer Manufacturing

Employees

1694

CEO

James Park

Exchange

NEW YORK STOCK EXCHANGE, INC.

Website

https://www.fitbit.com

$79.00M

Total Revenue

2K

Employees

$69.30M

Market Capitalization

20.38

Price/Earning ratio

Stock price

Gross Margin (in %)

Total gross margin

$25M

Operating Margin (in %)

Total operating margin

$6M

Net Margin (in %)

Total net margin

$3M

Dividend Yield (in %)

Dividend per share

$0

90-days Stock Price Forecast (in %)

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Industry peers

Name Ticker Market capitalization (in USD Million) Revenues (in USD Million) Price/Book Price/Earning Net margin (in %)
Apple Inc AAPL 2227215.19 325406.00 31.24 29.00 23.45
TE Connectivity Ltd TEL 45367.80 13069.00 4.67 42.44 8.23
Omnicell, Inc. OMCL 6378.24 914.00 6.19 185.85 3.83
Teradata Corp TDC 5232.64 1893.00 12.29 389.33 0.74
Fabrinet FN 3583.02 1775.00 3.24 26.49 7.55
Super Micro Computer Inc SMCI 1953.72 3385.00 1.71 21.41 2.69
Digi International, Inc. DGII 597.30 294.00 1.48 68.66 3.00
PlayAGS Inc AGS 371.16 168.00 8.18 -4.69 -46.85
Silicom Ltd SILC 319.06 114.00 1.99 46.99 5.98
Lantronix Inc LTRX 160.44 68.00 3.60 -38.20 -6.81
RF Industries Ltd. RFIL 79.30 41.00 2.46 -158.60 -1.26
Key Tronic Corp. KTCC 74.25 467.00 0.59 14.67 1.05
Fitbit Inc FIT 69.30 79.00 2.15 20.38 4.36
Neonode Inc. NEON 66.44 6.00 5.21 -10.24 -97.50
Data io Corp. DAIO 54.88 22.00 2.98 -15.24 -17.36
Socket Mobile Inc SCKT 39.24 16.00 3.22 -13.91 -17.28
Nortech Systems Inc. NSYS 22.80 99.00 1.20 -5.10 -3.28

Latest insider transactions

Date Role Name Transaction Quantity Quantity Owned After

Fitbit messaging: How to receive messages and send replies from your Fitbit

4d ago, source: Android Authority

Can you send and receive messages from your Fitbit? From quick replies to voice replies and more, we explain how Fitbit ...

Fitbit user data show slight increase in sleep duration in US during COVID-19 pandemic

2d ago, source: EurekAlert!

This research was supported by Fitbit, Inc. For a copy of the abstract, "Longitudinal Changes in Sleep Duration, Timing, Variability, and Stages during the COVID-19 Pandemic: Large-Scale Fitbit Data," ...

Which Fitbit should you buy on Prime Day?

4d ago, source: Digital Trends

Fitbit's popular fitness trackers and smartwatches are ideal to pick up on Prime Day, but which model should you choose? Here ...

Fitbit OS update with SpO2 tracking and heart rate notifications

11h ago, source: Geekzone

The new Fitbit OS 5.2 software update makes it even easier to stay healthy, connected, and motivated—right from your wrist.

Fitbit Versa 3 review: A well-rounded smartwatch for fitness

1d ago, source: Popular Science

Check out the Fitbit Versa 3, the best smartwatch for fitness with built-in GPS, Active Zone Minutes, and music to keep you ...

First Look: Fitbit Luxe

1d ago, source: Consumer Reports

In this first look at the new Fitbit Luxe fitness tracker, Consumer reports says this device features all of the usual ...

Fitbit slashes its smartwatch prices for Father’s Day

6d ago, source: Digital Trends

Fitbit has discounted both its Sense and Versa 2 smartwatches, in a variety of styles. Both watches have Amazon's Alexa built ...



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