Pursuit Attractions & Hospitality, Inc. (PRSU) Stock Forecast

About the Company

Pursuit Attractions and Hospitality, Inc. NYSE: PRSU is a global attractions and hospitality company located in Canada, the United States, Iceland, and Costa Rica. Pursuit owns and operates attractions, accommodation, culinary experiences, retail and transportation in and around the Canadian Rockies including, Banff, Jasper, and Waterton; in Alaska in and around Denali, Kenai Fjords National Park, and Talkeetna; in Montana in and around Glacier; in Iceland, and in the Arenal region of Costa Rica. Globally visited attractions that Pursuit operates in Banff and Jasper include the Banff Gondola, Lake Minnewanka Boat Cruise, Columbia Icefield Adventure and Columbia Icefield Skywalk, Maligne Lake Cruise, Brewster Sightseeing, and Jasper Skytram. Pursuit also owns and operates the Golden Skybridge in Golden, British Columbia and historic Prince of Wales Hotel in Waterton, Alberta. Accommodations that Pursuit operates under its Glacier Park Collection include Grouse Mountain Lodge in Whitefish, Glacier Park Lodge in East Glacier, St. Mary Village St. Mary, Belton Chalet, Glacier Basecamp Lodge, Paddle Ridge, Motel Lake McDonald Lake McDonald Lodge, and Apgar Village Lodge and Cabins. Pursuit also owns Glacier Raft Co. and Glacier Anglers & Outfitters near Glacier National Park. Pursuit's Alaska Collection includes Denali Backcountry Lodge, Denali Backcountry Adventure, Denali Cabins, Talkeetna Alaskan Lodge, Seward Windsong Lodge, Kenai Fjords Wilderness Lodge, Kenai Fjords Tours. Outside of North America, Pursuit also owns and operates the oceanside geothermal Sky Lagoon in Iceland, and most recently Tabacón Thermal Resort & Spa in the Arenal region of Costa Rica. Prior to 2025, Pursuit was a division of Viad Corp that operated its travel and recreations business. Viad Corp was renamed Pursuit Attractions and Hospitality, Inc. on December 31, 2024 after the sale of its convention and events services business (GES). Viad Corp evolved from The Greyhound Corporation, which established Greyhound Lines and later became a diversified conglomerate between the 1960s and the 1990s. Greyhound entered the travel and recreations industry in 1981 when it acquired Glacier Park, Inc.

Sector

Trade & Services

Industry

Services-Miscellaneous Amusement & Recreation

Exchange

NYSE