Ebay makes bold 'live auction' move before the holiday rush
Morgan Stanley names eBay a top pick as its expanding live shopping tools drive growth ahead of a crucial holiday shopping ...
Model output · Signal date 2026-10-13
Ebay Inc (EBAY) Stock Forecast Oct. 13, 2026
Analysis updated on Oct. 13, 2026 (UTC) · Total · absolute moveSwitch to Alpha · Nasdaq
Rating · 90D
▼ Bearish
Exact rating locked
90-day forecast
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30-day forecast
Total
Rank in coverage
Bottom 35%
of 4009 stocks scored
Rank correlation · 90D
n/a
No per-ticker sample yet
Market Cap
$51.80B
large-cap · #8 of 60 peers
Summary
Ebay Inc (EBAY) stock forecast summary
Our AI ranks Ebay Inc outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
Ebay Inc is a large-cap company with a market capitalization of $51.80B. It ranks number 8 by market capitalization among the 60 Services-Business Services, NEC issuers in our coverage with a current forecast.
A per-ticker accuracy statistic for EBAY is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected absolute price move over the horizon, market included. This is the number a price target is built from. Ratings: strong buy ≥ +4.5%, buy ≥ +3.4%, sell < +2.1%, strong sell < +0.8% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-14 signals)
A free account shows the exact forecast, rating and rank of 3 tickers you follow, EBAY included.
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EBAY price chart and AI forecast
Cross-section · 2026-10-14
How EBAY ranks among 4009 stocks
90D Total forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Fundamentals
Ebay Inc (EBAY) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Services-Business Services, NEC peers listed below that report each metric.
Valuation & Market
| Metric | EBAY | Rank |
|---|---|---|
| Market Cap | $51.80B | 8/60 |
| P/E Ratio | 23.31x | 16/34 |
| P/B Ratio | 11.10x | 10/47 |
| Dividend Yield | 1.04% | 11/12 |
| EPS | $4.82 | – |
| Book Value/Share | $10.48 | – |
| Revenue/Share | $26.98 | – |
| FCF/Share | $3.69 | – |
Profitability & Margins
| Metric | EBAY | Rank |
|---|---|---|
| ROE | 47.6% | 5/39 |
| ROA | 12.4% | 12/45 |
| ROIC | 20.5% | 14/50 |
| Gross Margin | 72.5% | 10/41 |
| Operating Margin | 20.5% | 11/51 |
| Net Margin | 18.5% | 7/45 |
| EBT Margin | 20.6% | 10/53 |
| Tax Rate | 11.8% | – |
Financial Health
| Metric | EBAY | Rank |
|---|---|---|
| Current Ratio | 1.02x | 44/54 |
| D/E Ratio | 2.84x | 16/47 |
| Financial Leverage | 3.84x | 16/47 |
| Interest Coverage | 8.2x | 19/49 |
| Working Capital | $111M | 37/54 |
Cash Flow
| Metric | EBAY | Rank |
|---|---|---|
| Operating Cash Flow | $2.18B | 9/53 |
| Free Cash Flow | $1.64B | 9/46 |
| Capital Spending | -$543M | 40/46 |
| OCF Growth YoY | -19.1% | 37/45 |
| FCF Growth YoY | -25.3% | 34/40 |
| FCF/Sales | 13.7% | 27/46 |
| CapEx/Sales | 4.5% | 9/46 |
Operational Efficiency
| Metric | EBAY | Rank |
|---|---|---|
| Asset Turnover | 0.67x | 28/48 |
| Receivables Turnover | 77.5x | 5/41 |
| Fixed Assets Turnover | 9.2x | 36/44 |
| Days Sales Outstanding | 5 days | 37/41 |
| Payables Period | 39 days | 10/35 |
Income Statement
| Metric | EBAY | Rank |
|---|---|---|
| Total Revenue | $12.01B | 10/48 |
| Operating Income | $2.46B | 7/51 |
| Net Income | $2.22B | 6/45 |
| R&D Expense | $1.79B | 3/25 |
| SG&A Expense | $5.23B | 7/42 |
| Cost of Goods Sold | $3.30B | 12/41 |
Dividend & Shareholder Information
| Metric | EBAY | Rank |
|---|---|---|
| Dividends Per Share | $1.21 | – |
| Payout Ratio | 25.1% | 8/10 |
| Shares Outstanding | 445M | – |
Balance Sheet Highlights (USD millions)
| Total Current Assets | $6.00B | 33.5% of assets |
| Cash & Short-term Investments | $2.31B | 12.9% of assets |
| Accounts Receivable | $155M | 0.9% of assets |
| Total Liabilities | $13.27B | 74.0% of assets |
| Short-term Debt | $5.54B | 30.9% of assets |
Quarterly Financial Reports
EBAY quarterly financials and insider trading
Industry Peers · Services-Business Services, NEC
Ebay Inc (EBAY) industry peers
Companies classified under the same SEC industry code as Ebay Inc (Services-Business Services, NEC): 60 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
Reveal all forecasts · See exact % predictions for all competitors
Sign up free| Company | 90-Day AI Forecast (Total) | Market Cap |
|---|---|---|
| EBAY Ebay Inc | ▼ | $51.80B |
| MA Mastercard Inc | ▼ | $529.81B |
| PDD Pdd Holdings Inc. | ▶ | $466.65B |
| UBER Uber Technologies, Inc | ▲ | $145.68B |
| ACN Accenture Plc | ▼ | $142.62B |
| MELI Mercadolibre Inc | ▲ | $95.11B |
| DASH Doordash, Inc. | ▲ | $83.67B |
| RELX Relx Plc | ▼ | $66.76B |
| PYPL Paypal Holdings, Inc. | ▼ | $49.55B |
| MSCI Msci Inc. | ▶ | $40.77B |
| CPAY Corpay, Inc. | ▶ | $26.20B |
| FISV Fiserv Inc | ▼ | $24.81B |
| GPN Global Payments Inc | ▶ | $21.67B |
| BR Broadridge Financial Solutions, Inc. | ▼ | $19.21B |
| KSPI Joint Stock Co Kaspi.Kz | ▲ | $18.28B |
| FIS Fidelity National Information Services, Inc. | ▼ | $18.15B |
| RBA Rb Global Inc. | ▼ | $16.34B |
| FICO Fair Isaac Corp | ▶ | $15.62B |
| AKAM Akamai Technologies Inc | ▶ | $14.36B |
| WSE Wise Group Plc | ▶ | $12.46B |
| CSGP Costar Group, Inc. | ▶ | $12.16B |
| CART Maplebear Inc. | ▲ | $11.49B |
| HQY Healthequity, Inc. | ▶ | $7.46B |
| ETSY Etsy Inc | ▲ | $7.28B |
| ANDG Andersen Group Inc. | ▶ | $6.56B |
| Z Zillow Group, Inc. | ▲ | $6.29B |
| LYFT Lyft, Inc. | ▲ | $6.20B |
| XMTR Xometry, Inc. | ▲ | $6.19B |
| WEX Wex Inc. | ▼ | $5.95B |
| EXLS Exlservice Holdings, Inc. | ▶ | $5.68B |
| RELY Remitly Global, Inc. | ▲ | $5.03B |
| QH Quhuo Ltd | ▲ | $4.88B |
| AMTM Amentum Holdings, Inc. | ▶ | $4.53B |
| DLO Dlocal Ltd | ▲ | $4.43B |
| SEZL Sezzle Inc. | ▲ | $4.38B |
| PAY Paymentus Holdings, Inc. | ▶ | $4.01B |
| FOUR Shift4 Payments, Inc. | ▲ | $3.15B |
| TNET Trinet Group, Inc. | ▼ | $3.06B |
| MMS Maximus, Inc. | ▼ | $3.04B |
| CBZ Cbiz, Inc. | ▼ | $2.97B |
| PAYO Payoneer Global Inc. | ▼ | $2.42B |
| TIC Tic Solutions, Inc. | ▲ | $1.99B |
| ACVA Acv Auctions Inc. | ▲ | $1.78B |
| CNXC Concentrix Corp | ▲ | $1.65B |
| LQDT Liquidity Services Inc | ▶ | $1.38B |
| RSKD Riskified Ltd. | ▲ | $1.33B |
| RDWR Radware Ltd | ▲ | $1.27B |
| QNST Quinstreet, Inc | ▲ | $900M |
| PAYS Paysign, Inc. | ▲ | $874M |
| TC Token Cat Ltd | ▼ | $737M |
| CASS Cass Information Systems Inc | ▶ | $688M |
| PHR Phreesia, Inc. | ▶ | $667M |
| TDTH Trident Digital Tech Holdings Ltd | ▼ | $663M |
| PRTH Priority Technology Holdings, Inc. | ▲ | $644M |
| MAX Mediaalpha, Inc. | ▲ | $641M |
| CTEV Claritev Corp | ▲ | $402M |
| ADV Advantage Solutions Inc. | ▲ | $398M |
| RMNI Rimini Street, Inc. | ▲ | $382M |
| RPAY Repay Holdings Corp | ▲ | $355M |
| IMXI International Money Express, Inc. | ▶ | $328M |
Where EBAY sits on the market map
Trade & Services · Services-Business Services, NEC
News
Ebay Inc (EBAY) stock news
eBay stock jumps: What's going on?
EBay Inc EBAY shares are trading higher Monday. Morgan Stanley named the stock a top pick. Here’s what you should know. EBay stock is among today’s top performers. What’s fueling EBAY momentum? Morgan ...
eBay Inc. Reports Second Quarter 2026 Results
eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today reported financial results for its second quarter ended June 30, 2026.
FAQ
Ebay Inc (EBAY) stock forecast FAQ
What is the Ebay Inc (EBAY) stock forecast?
Our AI ranks Ebay Inc outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
How accurate are Ebay Inc stock predictions?
A per-ticker accuracy statistic for EBAY is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Ebay Inc forecasts updated?
Ebay Inc forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 13, 2026.
Which companies are Ebay Inc's industry peers?
60 issuers in our coverage, EBAY included, share the SEC industry code Services-Business Services, NEC. The largest are: Mastercard Inc (MA), Pdd Holdings Inc. (PDD), Uber Technologies, Inc (UBER), Accenture Plc (ACN), Mercadolibre Inc (MELI), Doordash, Inc. (DASH).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.