Honest Company, Inc. (HNST) Stock Forecast Oct. 14, 2026
Analysis updated on Oct. 14, 2026 (UTC) · Alpha · vs marketSwitch to Total · Nasdaq
Honest Company, Inc. (HNST) stock forecast summary
Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
Honest Company, Inc. is a small-cap company with a market capitalization of $557M. It ranks number 11 by market capitalization among the 20 Retail-Catalog & Mail-Order Houses issuers in our coverage with a current forecast. Its Current Ratio of 3.94x is the highest of the 18 peers that report one. Its D/E Ratio of 0.32x is the lowest of the 16 peers that report one.
A per-ticker accuracy statistic for HNST is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +1.3%, buy ≥ +0.5%, sell < -0.6%, strong sell < -1.7% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-14 signals)
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How HNST ranks among 4004 stocks
90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Honest Company, Inc. (HNST) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Retail-Catalog & Mail-Order Houses peers listed below that report each metric.
Valuation & Market
| Metric | HNST | Rank |
|---|---|---|
| Market Cap | $557M | 11/20 |
| P/B Ratio | 3.33x | 8/14 |
| EPS | $-0.08 | – |
| Book Value/Share | $1.56 | – |
| Revenue/Share | $3.19 | – |
| FCF/Share | $0.49 | – |
Profitability & Margins
| Metric | HNST | Rank |
|---|---|---|
| ROE | -7.3% | 5/10 |
| ROA | -5.5% | 6/13 |
| ROIC | -8.8% | 9/17 |
| Gross Margin | 35.7% | 11/17 |
| Operating Margin | -4.4% | 12/18 |
| Net Margin | -3.5% | 5/12 |
| EBT Margin | -3.5% | 10/18 |
| Tax Rate | -1.9% | – |
Financial Health
| Metric | HNST | Rank |
|---|---|---|
| Current Ratio | 3.94x | 1/18 |
| Quick Ratio | 2.97x | 1/14 |
| D/E Ratio | 0.32x | 16/16 |
| Financial Leverage | 1.32x | 16/16 |
| Interest Coverage | 1128.0x | 1/18 |
| Working Capital | $150M | 6/17 |
Cash Flow
| Metric | HNST | Rank |
|---|---|---|
| Operating Cash Flow | $57M | 7/18 |
| Free Cash Flow | $53M | 6/15 |
| Capital Spending | -$4M | 4/15 |
| FCF/Sales | 15.4% | 1/15 |
| CapEx/Sales | 1.1% | 9/15 |
Operational Efficiency
| Metric | HNST | Rank |
|---|---|---|
| Asset Turnover | 1.55x | 9/15 |
| Inventory Turnover | 4.4x | 10/14 |
| Fixed Assets Turnover | 41.5x | 7/16 |
| Days Inventory | 82 days | 5/14 |
| Payables Period | 30 days | 12/15 |
Income Statement
| Metric | HNST | Rank |
|---|---|---|
| Total Revenue | $342M | 11/16 |
| Operating Income | -$14M | 13/18 |
| Net Income | -$12M | 8/13 |
| R&D Expense | $7M | 4/5 |
| SG&A Expense | $71M | 13/15 |
| Cost of Goods Sold | $220M | 12/17 |
Dividend & Shareholder Information
| Metric | HNST | Rank |
|---|---|---|
| Shares Outstanding | 107M | – |
Balance Sheet Highlights (USD millions)
| Total Current Assets | $201M | 91.2% of assets |
| Cash & Short-term Investments | $106M | 48.1% of assets |
| Inventory | $50M | 22.6% of assets |
| Total Liabilities | $53M | 24.1% of assets |
| Short-term Debt | $33M | 15.0% of assets |
HNST quarterly financials and insider trading
Honest Company, Inc. (HNST) industry peers
Companies classified under the same SEC industry code as Honest Company, Inc. (Retail-Catalog & Mail-Order Houses): 23 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
Reveal all forecasts · See exact % predictions for all competitors
Sign up free| Company | 90-Day AI Forecast (Alpha) | Market Cap |
|---|---|---|
| HNST Honest Company, Inc. | ▲ | $557M |
| AMZN Amazon Com Inc | ▶ | $2.79T |
| CPNG Coupang, Inc. | ▲ | $27.18B |
| CHWY Chewy, Inc. | ▶ | $7.92B |
| NSIT Insight Enterprises Inc | ▶ | $5.16B |
| GCT Gigacloud Technology Inc | ▲ | $4.07B |
| PTRN Pattern Group Inc. | ▶ | $3.05B |
| RVLV Revolve Group, Inc. | ▶ | $1.53B |
| JMIA Jumia Technologies Ag | ▶ | $1.46B |
| LUXE Luxexperience B.V. | ▲ | $1.33B |
| LITB Lightinthebox Holding Co., Ltd. | ▲ | $629M |
| SFIX Stitch Fix, Inc. | ▲ | $327M |
| TDUP Thredup Inc. | ▲ | $303M |
| NXH Neighborhood Intelligence, Inc. | ▲ | $155M |
| DIBS 1stdibs.Com, Inc. | ▲ | $128M |
| AKA A.K.A. Brands Holding Corp. | ▶ | $113M |
| HOUR Hour Loop, Inc | ▲ | $61M |
| GROV Grove Collaborative Holdings, Inc. | ▲ | $43M |
| GIFT Giftify, Inc. | ▲ | $20M |
| AMZE Amaze Holdings, Inc. | ▼ | $340K |
| DDL Dingdong (Cayman) Ltd | ▼ | N/A |
| IPSI Innovative Payment Solutions, Inc. | ▼ | N/A |
| UZX Linkage Global Inc | ▼ | N/A |
Where HNST sits on the market map
Honest Company, Inc. (HNST) stock news
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Honest Company, Inc. (HNST) stock forecast FAQ
What is the Honest Company, Inc. (HNST) stock forecast?
Our AI ranks Honest Company, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
How accurate are Honest Company, Inc. stock predictions?
A per-ticker accuracy statistic for HNST is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Honest Company, Inc. forecasts updated?
Honest Company, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 14, 2026.
Which companies are Honest Company, Inc.'s industry peers?
23 issuers in our coverage, HNST included, share the SEC industry code Retail-Catalog & Mail-Order Houses. The largest are: Amazon Com Inc (AMZN), Coupang, Inc. (CPNG), Chewy, Inc. (CHWY), Insight Enterprises Inc (NSIT), Gigacloud Technology Inc (GCT), Pattern Group Inc. (PTRN).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.