Purple Innovation, Inc. (PRPL) Stock Forecast Oct. 13, 2026
Analysis updated on Oct. 13, 2026 (UTC) · Alpha · vs marketSwitch to Total · Nasdaq
Purple Innovation, Inc. (PRPL) stock forecast summary
Our AI ranks Purple Innovation, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
Purple Innovation, Inc. is a small-cap company with a market capitalization of $8M. It ranks number 7 by market capitalization among the 7 Household Furniture issuers in our coverage with a current forecast.
A per-ticker accuracy statistic for PRPL is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +1.3%, buy ≥ +0.5%, sell < -0.5%, strong sell < -1.6% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-13 signals)
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How PRPL ranks among 5379 stocks
90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).
Purple Innovation, Inc. (PRPL) fundamentals
Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Household Furniture peers listed below that report each metric.
Reported net income does not reconcile with earnings per share and the share count, so net-income-based ratios are withheld.
Valuation & Market
| Metric | PRPL | Rank |
|---|---|---|
| Market Cap | $8M | 7/7 |
| EPS | $-4.24 | – |
| Revenue/Share | $104.01 | – |
| FCF/Share | $-2.19 | – |
Profitability & Margins
| Metric | PRPL | Rank |
|---|---|---|
| ROIC | -79.1% | 7/7 |
| Gross Margin | 41.7% | 4/7 |
| Tax Rate | -0.4% | – |
Financial Health
| Metric | PRPL | Rank |
|---|---|---|
| Current Ratio | 0.52x | 7/7 |
| Quick Ratio | 0.27x | 7/7 |
| Interest Coverage | -184.8x | 6/7 |
| Working Capital | -$105M | 6/7 |
Cash Flow
| Metric | PRPL | Rank |
|---|---|---|
| Operating Cash Flow | -$3M | 6/7 |
| Free Cash Flow | -$10M | 5/5 |
| Capital Spending | -$6M | 3/5 |
| FCF/Sales | -2.1% | 5/5 |
| CapEx/Sales | 1.4% | 3/5 |
Operational Efficiency
| Metric | PRPL | Rank |
|---|---|---|
| Asset Turnover | 1.71x | 2/5 |
| Receivables Turnover | 17.3x | 3/5 |
| Inventory Turnover | 4.8x | 4/7 |
| Fixed Assets Turnover | 6.2x | 4/5 |
| Days Sales Outstanding | 21 days | 3/5 |
| Days Inventory | 77 days | 4/7 |
| Payables Period | 57 days | 1/6 |
| Cash Conversion Cycle | 41 days | – |
Income Statement
| Metric | PRPL | Rank |
|---|---|---|
| Total Revenue | $453M | 4/5 |
| Operating Income | -$35M | 7/7 |
| R&D Expense | $10M | – |
| SG&A Expense | $211M | 3/6 |
| Cost of Goods Sold | $264M | 5/7 |
Dividend & Shareholder Information
| Metric | PRPL | Rank |
|---|---|---|
| Shares Outstanding | 4M | – |
| EPS Growth | -225.5% | – |
Balance Sheet Highlights (USD millions)
| Total Current Assets | $114M | 43.3% of assets |
| Cash & Short-term Investments | $23M | 8.8% of assets |
| Accounts Receivable | $26M | 9.9% of assets |
| Inventory | $55M | 20.9% of assets |
| Total Liabilities | $328M | 124.1% of assets |
| Short-term Debt | $179M | 67.5% of assets |
PRPL quarterly financials and insider trading
Purple Innovation, Inc. (PRPL) industry peers
Companies classified under the same SEC industry code as Purple Innovation, Inc. (Household Furniture): 7 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.
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Purple Innovation, Inc. (PRPL) stock news
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Purple Innovation, Inc. (PRPL) stock forecast FAQ
What is the Purple Innovation, Inc. (PRPL) stock forecast?
Our AI ranks Purple Innovation, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.
How accurate are Purple Innovation, Inc. stock predictions?
A per-ticker accuracy statistic for PRPL is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report
How often are Purple Innovation, Inc. forecasts updated?
Purple Innovation, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 13, 2026.
Which companies are Purple Innovation, Inc.'s industry peers?
7 issuers in our coverage, PRPL included, share the SEC industry code Household Furniture. The largest are: Somnigroup International Inc. (SGI), La-Z-Boy Inc (LZB), Compass Diversified Holdings (CODI), Xmax Inc. (XMAX), Flexsteel Industries Inc (FLXS), Hooker Furnishings Corp (HOFT).
This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.