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Model output · Signal date 2026-10-13

Bread Financial Holdings, Inc. (BFH) Stock Forecast Oct. 13, 2026

Analysis updated on Oct. 13, 2026 (UTC) · Alpha · vs marketSwitch to Total · NYSE

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Rating · 90D ▲ Bullish Exact rating locked
90-day forecast Sign up free to reveal
30-day forecast Alpha
Rank in coverage Top 35% of 5379 stocks scored
Rank correlation · 90D n/a No per-ticker sample yet
Market Cap $3.93B mid-cap · #7 of 11 peers
Summary

Bread Financial Holdings, Inc. (BFH) stock forecast summary

Our AI ranks Bread Financial Holdings, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

Bread Financial Holdings, Inc. is a mid-cap company with a market capitalization of $3.93B. It ranks number 7 by market capitalization among the 11 Personal Credit Institutions issuers in our coverage with a current forecast.

A per-ticker accuracy statistic for BFH is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

Expected return relative to the market over the horizon: a positive alpha means the model expects the stock to beat the market, whatever the market does. Ratings: strong buy ≥ +1.3%, buy ≥ +0.5%, sell < -0.5%, strong sell < -1.6% (top 15%, next 20%, middle 30%, next 20%, bottom 15% of the 2026-10-13 signals)

A free account shows the exact forecast, rating and rank of 3 tickers you follow, BFH included.

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Price

BFH price chart and AI forecast

BFH
Cross-section · 2026-10-13

How BFH ranks among 5379 stocks

90D Alpha forecasts of every company scored, cut into five relative ratings at the 15th, 35th, 65th and 85th percentiles (dashed lines).

Fundamentals

Bread Financial Holdings, Inc. (BFH) fundamentals

Trailing twelve months. The industry median and the rank (1 = highest) are taken over the Personal Credit Institutions peers listed below that report each metric.

Valuation & Market

MetricBFHIndustry medianRank
Market Cap $3.93B $4.27B 7/11
P/E Ratio 6.92x 9.33x 9/11
P/B Ratio 1.17x 1.84x 8/10
Dividend Yield 0.94% 2.42% 5/5
EPS $12.87 – –
Book Value/Share $87.59 – –
Revenue/Share $123.74 – –

Profitability & Margins

MetricBFHIndustry medianRank
ROE 11.6% 17.2% 8/10
ROA 1.7% 2.4% 9/10
Net Margin 6.5% 14.7% 9/10
EBT Margin 11.5% 24.5% 8/11
Tax Rate 17.1% – –

Financial Health

MetricBFHIndustry medianRank
D/E Ratio 5.67x 5.15x 5/10
Financial Leverage 6.67x 6.15x 5/10
Interest Coverage 4.2x – –

Cash Flow

MetricBFHIndustry medianRank
Operating Cash Flow $2.19B $937M 2/11
OCF Growth YoY 18.3% 16.8% 4/9

Operational Efficiency

MetricBFHIndustry medianRank
Asset Turnover 0.21x 0.27x 7/11
Fixed Assets Turnover 45.7x 29.5x 4/10

Income Statement

MetricBFHIndustry medianRank
Total Revenue $4.75B $2.33B 1/11
Net Income $389M $328M 4/10

Dividend & Shareholder Information

MetricBFHIndustry medianRank
Dividends Per Share $0.96 – –
Payout Ratio 7.5% 15.4% 5/5
Shares Outstanding 38M – –

Balance Sheet Highlights (USD millions)

Cash & Short-term Investments$3.68B16.4% of assets
Total Liabilities$19.09B85.0% of assets
Quarterly Financial Reports

BFH quarterly financials and insider trading

Industry Peers · Personal Credit Institutions

Bread Financial Holdings, Inc. (BFH) industry peers

Companies classified under the same SEC industry code as Bread Financial Holdings, Inc. (Personal Credit Institutions): 11 common-stock issuers with a forecast this week, one row per issuer, largest first. This is a classification match, not a curated list of competitors.

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Company 90-Day AI Forecast (Alpha) Market Cap P/E Ratio P/B Ratio
BFH Bread Financial Holdings, Inc. ▲ $3.93B 6.9x 1.2x
AFRM Affirm Holdings, Inc. ▶ $26.28B 13.6x –
OMF Onemain Holdings, Inc. ▶ $6.48B 8.3x 2.0x
CACC Credit Acceptance Corp ▶ $5.67B 11.3x 3.6x
NNI Nelnet Inc ▼ $4.54B 15.0x 1.2x
ENVA Enova International, Inc. ▲ $4.36B 12.3x 2.9x
SLM Slm Corp ▶ $4.27B 5.8x 1.7x
HAPN Happen, Inc. ▲ $1.71B 8.8x 1.1x
ATLC Atlanticus Holdings Corp ▲ $1.44B 9.3x 2.1x
WRLD World Acceptance Corp ▲ $826M 21.0x 2.3x
RM Regional Management Corp. ▶ $310M 6.6x 0.8x

Where BFH sits on the market map

Finance · Personal Credit Institutions
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News

Bread Financial Holdings, Inc. (BFH) stock news

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FAQ

Bread Financial Holdings, Inc. (BFH) stock forecast FAQ

What is the Bread Financial Holdings, Inc. (BFH) stock forecast?

Our AI ranks Bread Financial Holdings, Inc. outside the neutral middle of its coverage (a directional signal). Create a free account and follow it to see the exact price target.

How accurate are Bread Financial Holdings, Inc. stock predictions?

A per-ticker accuracy statistic for BFH is published only once its sample size is known. Across our coverage, the out-of-sample test on 4537 stocks from 2025-01-06 to 2026-06-09 produced a positive net return in 73.7% of rebalance periods (factor-neutral book, net of estimated costs). Full backtest report

How often are Bread Financial Holdings, Inc. forecasts updated?

Bread Financial Holdings, Inc. forecasts are refreshed on trading days as the daily model run completes. The forecast on this page was produced on Oct. 13, 2026.

Which companies are Bread Financial Holdings, Inc.'s industry peers?

11 issuers in our coverage, BFH included, share the SEC industry code Personal Credit Institutions. The largest are: Affirm Holdings, Inc. (AFRM), Onemain Holdings, Inc. (OMF), Credit Acceptance Corp (CACC), Nelnet Inc (NNI), Enova International, Inc. (ENVA), Slm Corp (SLM).

This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.